Are you asking the right questions?

I wrote recently about the importance of tuning up your KPIs every now and then (#KPITuneUp). When organizations ask me to review their Key Performance Indicators (KPIs), I ask them to provide the question the KPIs are trying to answer as well as the KPI titles. After all, if they are measuring something, there must be a purpose, mustn’t there? Surprisingly perhaps, people are generally surprised that I would want to know this. But if you don’t know why KPIs are being collected and reported, how do you know whether they are doing what you want them to? This is one of the many things I’ve learned from years of working with one of the most knowledgeable people around on clinical trial metrics/KPIs – Linda Sullivan. Linda was a co-founder of the Metrics Champion Consortium (now merged with the Avoca Quality Consortium) and developed the Metric Development Framework which works really well for developing metric definitions. And for determining a set of metrics or KPIs that measure things that really matter rather than simply measuring the things that are easy to measure.

I have used this approach often and it can bring real clarity to the determination of which KPIs to use. Working with one sponsor client, they provided me with lists of proposed KPIs from their preferred CROs. As is so often the case, they were lists of KPI titles without the questions they were aimed at answering. And the lists were largely very different between the CROs even though the same services were being provided. So, I worked with the client to determine the questions that they wanted their KPIs to answer. Then we had discussions with the CROs on which KPIs they had that could help answer those questions. This is a much better place to come at the discussion because it automatically focuses you on the purpose of the KPIs rather than whether one KPI is better than another. And sometimes it highlights that you have questions which are actually rather difficult to answer with KPIs – perhaps because data is not currently collected. Then you can start with a focus on the KPIs where the data is accessible and look to add additional ones if/when the data becomes accessible.

As an example:

    • Key question: Are investigators being paid on time?
    • Originally proposed KPI: Number of overdue payments at month end
    • Does the proposed KPI help answer the key question? No. Because it counts only overdue payments but doesn’t tell us how many were paid on time.
    • New proposed KPI: Proportion of payments made in the month that were made on time
    • Does this new proposed KPI help answer the key question? Yes. A number near 100% is clearly good whereas a low value is problematic.

In this example, we’ve rejected the originally proposed KPI and come up with a new definition. There is more detail to go into, of course, such as what “on time” really means and how an inaccurate invoice is handled for the KPI calculation. And what should the target be? But the approach focuses us on what the KPI is trying to answer. It’s the key questions you have to agree on first!

Perhaps it’s time to tune up your KPIs and make sure they’re fit for 2023. Contact me and I’d be happy to discuss the approach you have now and whether it meets leading practice in the industry. I can even give your current KPI list a review and provide feedback. If you have the key questions they’re tryng to answer, that’ll be a help! #KPITuneUp

 

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